Bridal look not about going over-the-top anymore: Anita Dongre

Images of designer Anita Dongre's collection showcased as a part of Make in India week.
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Anita Dongre-2-s
Anita Dongre (center)

New Delhi– Designer Anita Dongre says that bridal make-up is not “over-the-top” look anymore.

Dongre says nowadays women like to wear traditional outfits with a “casual edge”.

“Today, young Indian girls like to wear traditional outfits with a casual edge. We do a lot of printed lehengas with pockets,” Dongre told IANS in an email interview from Mumbai.

“Even if you are all decked up as a bride, your personal style should always shine through. It’s not about doing an over-the-top look anymore,” she added.

The designer, who is not only a celebrated name in the Indian fashion industry but also successful entrepreneur, thanks to her brand AND Design India Pvt Ltd, believes that a “bride must look like herself, just more beautiful on her special day. She should feel like a princess, light on her feet, who dances at her own wedding”.

As a prelude to the Vogue Wedding Show 2016, which will be held in Delhi next month, Dongre will be showcasing her bridal collection at the event titled ‘Vogue Bridal Studio with Anita Dongre’ at the Kemp’s corner in Mumbai on Wednesday.

Actress Yami Gautam will be walking the ramp as the showstopper for the event.

The three-day long Vogue Wedding Show will start from August 5 at the Taj Palace Hotel in the national capital.

Talking about the the Vogue Wedding Show 2016, Dongre said: “The Vogue Wedding show is on our annual calendar to start the wedding season. It is the only time that prospective brides can personally meet me. I look forward to interacting them.”

And according to her, in India, “couture is basically bridal couture”.

“Designers are getting more lavish with Indian craftsmanship, the traditional weaves, gota patti, zardozi and heirloom crafts,” she said.

Dongre feels “lehenga and sari are here to stay”, as designers keep reinventing them.

There is a perception that when it comes to grooms, there is not much one can experiment with. But Dongre has a different opinion.

She said that Indian men are “a lot more open to experimenting with their looks today”.

“Comfort and casualness still remain a priority though. Stitched dhotis paired with long kurtas, bandhgalas, shirts and bandis… Each silhouette can be a part of the groom’s wardrobe. When styled well, they look modern yet very Indian,” Dongre added.



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