Tasty Bite’s Cheffin Launches Asian Noodle Kits
New range combines ready noodles, real sauces or broths and toppings for two-minute restaurant-style meals
NEW DELHI — Cheffin, the food brand from Tasty Bite Eatables Ltd., has launched a new range of Asian Noodle Kits along with a digital video campaign aimed at bringing restaurant-style Asian meals into home kitchens in two minutes.
The new range includes four Asian dishes — Pad Thai, Miso Ramen, Spicy Kimchi and Khow Suey — combining ready noodles with real sauces or broths, vegetables and crunchy toppings in a single kit.
The products are positioned between conventional instant noodles and more elaborate scratch cooking or ordering from a restaurant. Unlike traditional instant noodles that typically use dry noodle cakes, powdered seasoning and dehydrated vegetables, Cheffin’s kits use ready noodles and liquid sauces or broths designed to provide a different texture and flavor experience.
The company said the products are made with 0% maida, no palm oil and zero artificial preservatives.
The range is available through quick-commerce platforms including Blinkit, Zepto and Swiggy Instamart, as well as Amazon.
“With exposure to global travel, restaurant dining, and food trends on social media, consumers today are familiar with diverse Asian cuisines and crave authentic experiences,” said Dilen Gandhi, managing director of Tasty Bite Eatables. “With Cheffin, we wanted to bring consumers closer to the flavors they love without the effort of complex cooking.”
Gandhi said the kits are designed to simplify preparation while retaining elements associated with restaurant-style Asian noodles, including sauces, broths and toppings.
The company said the use of ready noodles is intended to provide consistent texture, while liquid sauces and broths offer greater coating and depth of flavor. Vegetables and separate crunchy toppings add additional texture and visual appeal.
The launch is supported by four digital campaign films showcasing the individual noodle kits, including Cheffin Miso Ramen, Cheffin Pad Thai, Cheffin Spicy Kimchi and Cheffin Khow Suey.
Cheffin, a brand of Tasty Bite Eatables, describes its broader product approach as providing cooking kits that simplify complex dishes while allowing consumers to customize meals with additional fresh ingredients and flavors. The brand offers both Indian cooking products and its newly launched Asian noodle range.
