BOSTON–Next time you plan to catch the latest blockbuster at Apple Cinemas, you’ll have the chance to do something even more meaningful than just enjoying a movie. With the simple addition of $1 to your movie ticket—currently available for Indian films across Apple Cinemas locations in New England—you can help transform the lives of India’s youngest and most vulnerable through the American India Foundation’s (AIF) SNEH program.
What is SNEH?
SNEH, which stands for Skilling, Nutrition, Education, and Health, is AIF’s flagship early childhood development initiative. It takes a holistic, integrated approach to ensure children under six are healthy, nourished, and ready for formal schooling—while also empowering women through skilling and leadership opportunities.
The program focuses on three key areas:
- Nutrition: Tackling malnutrition through balanced meals prepared in community kitchens.
- Education: Providing foundational early childhood education aligned with government curricula.
- Livelihoods: Skilling women—especially Self-Help Group (SHG) members and Anganwadi workers—in food safety, hygiene, kitchen management, and early education practices.
SNEH operates in partnership with the Indian government through the Anganwadi system—a nationwide network of early childhood care centers. By supporting and upskilling frontline workers, such as Anganwadi Workers (AWWs) and SHG women, the program ensures not only the well-being of children but also long-term sustainability and community ownership.
That single dollar goes a long way. It helps equip kitchens, train workers, fund nutritious meals, and provide educational resources for young children who might otherwise be left behind. It also helps empower women in rural communities to lead health and education efforts—uplifting not just individual families, but entire communities.
This is more than charity. It’s investment—in children’s futures, in women’s empowerment, and in breaking the cycle of poverty through education and nutrition.
The American India Foundation (AIF) has been a leading force in driving social and economic progress in India since 2001. With a focus on education, public health, livelihoods, and leadership, AIF has reached 18.8 million lives across 35 Indian states and union territories. The organization builds sustainable programs in close collaboration with local communities, government agencies, and grassroots NGOs, always with an emphasis on empowering girls and women.To learn more about AIF’s work or to donate directly, visit www.AIF.org.
When you book your ticket for an Indian film at Apple Cinemas in New England, simply opt in to donate $1 at checkout. It’s easy, impactful, and offers you a chance to give back while enjoying the magic of the movies.
