Chai With Manju Features TVF President Vijay Koshy on the Success of Panchayat and India’s OTT Storytelling Revolution
In an exclusive conversation with Chai With Manju, TVF President Vijay Koshy discusses the extraordinary success of Panchayat, the storytelling philosophy behind TVF's biggest hits, upcoming projects, and his advice for aspiring media professionals.
BOSTON–The remarkable journey behind some of India’s most celebrated web series took center stage on the latest episode of Chai With Manju, featuring an exclusive conversation with Vijay Koshy, President of The Viral Fever (TVF), the content studio behind blockbuster hits such as Panchayat, Kota Factory, Gullak, and several other acclaimed originals.
During the interview, Koshy reflected on TVF’s creative philosophy, the phenomenal success of Panchayat, and how authentic, slice-of-life storytelling has helped the studio redefine India’s digital entertainment landscape. He also shared insights into TVF’s content development process, upcoming projects that excite him the most, and his vision for the future of Indian entertainment.
To watch the full interview, please click here, or on the image below.
With more than two decades of experience in the media and entertainment industry, Koshy has held senior leadership positions at TVF, Arré, Reliance Broadcast Network, and Future Group India. After joining TVF in 2016 as Head of Brand Partnerships, he returned in 2020 as President, where he now leads the company’s business strategy, growth initiatives, and monetization efforts for its highly successful content portfolio.
Under Koshy’s leadership, TVF has strengthened its reputation as one of India’s premier OTT content studios, producing relatable stories that resonate with audiences across generations. He also revealed how Panchayat—now one of India’s most beloved streaming series—faced initial skepticism from platforms due to its rural setting before ultimately becoming a cultural phenomenon. Today, Koshy also serves as a producer on select TVF series and films, including the upcoming theatrical folk-thriller VVAN.
Speaking with host Manju, Koshy also offered valuable advice to Indian Americans aspiring to build careers in the media and entertainment industry, emphasizing perseverance, authenticity, and the importance of telling meaningful stories.
The engaging conversation provides viewers with a rare behind-the-scenes look at the creative and business decisions that have helped make TVF one of India’s most influential content creators.
