New Delhi— FUJIFILM India, a diversified imaging, healthcare, and business innovation firm, has launched its latest brand film titled “Healthcare Technology that Transcends” under its ongoing “Stories of MORE SMILES” series.
The film beautifully portrays how advanced diagnostic technology and human determination converge to deliver healthcare in the farthest corners of Spiti Valley, Himachal Pradesh.
Shot over three days with a crew of more than 50 members, the cinematic film showcases the stunning yet challenging terrain of Spiti — from the snow-capped peaks of Key Monastery to the remote Langza Village — as healthcare workers journey across mountains and valleys to bring essential care to underserved communities.
“At FUJIFILM India, we are committed to delivering innovative products and solutions that embody our Group purpose of ‘Giving our world more smiles,’” said Mr. Koji Wada, Managing Director, FUJIFILM India. “This film reflects our belief that innovation in technology can be a bridge of hope, ensuring our technology serves society in the most meaningful way.”
Real Stories of Impact and Innovation
Inspired by the real-life efforts of the Apollo Telemedicine Networking Foundation, the film centers on Rohini, a healthcare worker who represents the courage and empathy of those bringing medical aid to the high-altitude communities of Spiti. Through FUJIFILM India’s “Care on Wheels” sustainability initiative, Apollo’s mobile healthcare teams have reached over 15,000 people in Himachal Pradesh, providing critical screenings and blood chemistry tests in areas often cut off from regular healthcare facilities.
“The brand film is an ode to the resilience of our healthcare technology as well as the staff of Apollo Telemedicine Networking Foundation,” said Mr. Abhi Shekhar Singh, Vertical Head, Corporate Communications & CSR, FUJIFILM India. “Despite sub-zero temperatures and thin air, our teams and creative partners were deeply committed to capturing the real stories of courage and care that define our purpose.”
A Cinematic Tribute to Care Beyond Barriers
Conceptualized by FUJIFILM India’s Corporate Communications and CSR team and CTA Communications, and directed by Kshiteej Dua with production by BAD Studio Productions LLP, the film was shot using FUJIFILM Fujinon Premista Cine Lenses, emphasizing the company’s technical excellence.
The result is a visually stunning narrative that not only highlights FUJIFILM’s healthcare innovation but also celebrates the humanity behind it — healthcare professionals who bring relief, hope, and smiles to communities where access to care remains a challenge.
