By Carson Yarbrough
Father’s Day 2017 falls on June 18th this year. We conducted a survey to discover just how much consumers are spending on dad, what consumers are buying, and what activities they will do with dad. Our survey shows fathers (65%) are the most important over husbands, grandparents, and other male figures when shopping for Father’s Day gifts.
Father’s Day Spending
The survey did show that fathers are most important when shopping for Father’s Day, however consumers will be spending more on their husbands. When compared to shopping on Mother’s Day, consumers spend 11% more on moms ($67.59) than fathers ($60.30), and 35% more on wives ($90.67) than husbands ($63.72).
What Gifts do Dads Want on Father’s Day?
Aside from spending time with the family (81%), dads are partial to outdoor-related gifts (38%). This is followed by tech (25%), fitness (14%), fashion (10%), health (8%), and grooming (6%). Consumers are aware of this trend as we found most will be buying outdoor (44%), tech (18%), and fashion (16%) gifts.
What are You Doing with Dad this Father’s Day?
This Father’s Day, 36% will be spending the day with dad. The majority of people will be going out to eat (45%) or doing something outdoors (25%). Do you have a favorite activity for Father’s Day?
From the insights we’ve found, it’s obvious that consumers are invested in how they celebrate the father figures in their life. No matter who or how you’re celebrating, make sure it’s a day filled with fun and family, and to all the dads out there — Happy Father’s Day! For great deals on Father’s Day gifts, check out our Father’s Day page.
Carson Yarbrough
(Carson is a Consumer Insights Specialist for Offers.com, and loves finding a good deal. She covers all things shopping, spending and deal-hunting. Carson is passionate about discovering the best finds and sharing insights with consumers. In her free time, she loves finding free shows, music festivals and spending time around the beautiful city of Austin.)
