Digital platform has generated employment, good content: Radhika Apte
Mumbai– Actress Radhika Apte, whose “omnipresence” on Indian Netflix shows has been much talked about, says the digital platform has generated a lot of employment and really good content.
Radhika, who will be seen in the forthcoming film “Andhadhun”, was announced ambassador for a botanical hair tonic brand here on Monday.
Having starred in “Sacred Games”, “Ghoul” and “Lust Stories”, Radhika said: “I personally feel that digital platform has really generated a lot of employment and really good content and it has various reasons for that.
“It doesn’t have censorship and of course, the format of web series is very different from the format of films. So, it has great advantages and because of that, a viewer has the choice to watch something at home as well as something in theatres.”
Asked whether the growing popularity of the digital platform can pose a threat to full-length feature films, she said: “I think certain films will still run and I hope they do because I love cinema.”
“Andhadhun”, releasing on October 5, is a mystery thriller film directed by Sriram Raghavan. The film stars Ayushmann Khurrana, Tabu and Radhika Apte in the lead roles. It is produced by Viacom 18 Motion Pictures and Matchbox Pictures.
Shraddha Das comes out with her personal app
Mumbai– Actress Shraddha Das has come out with her own mobile application, and is looking forward to creating a new connection with her fans.
Shraddha launched the Shraddha Das Official App in collaboration with New York-based tech firm EscapeX, read a statement.
“It has to be one of the most exciting and overwhelming moments for me in my career, the launching of my app! Everything about me, all at the same place. I have personally chosen the colours I wanted as well for this app. It feels like something that will stay close to my heart forever,” Shraddha said.
“I have always tried to maintain a good connect with people on social media platforms, but this app would help me go out of my way and give me the means to make people who love me feel really special. Looking forward to this whole new connection and experience,” she added.
Shamik Talukder, Chief Business Officer of Escapex, added: “With the use of technology, we are glad to have enabled Shraddha Das to have her own platform in the mobile environment where she controls engagement, reach, content and monetisation.”
‘Welcome Back’ actress Ankita to make TV debut
Mumbai– Actress Ankita Srivastava, who featured in the 2015 movie “Welcome Back”, is set to make her TV debut with Anirudh Pathak’s forthcoming show “Dastaan-E-Mohabbat Salim Anarkali”.
Ankita will play a character named Firdaus.
“Firdaus is a courtesan who believes in falling in love with status rather than the person. I play a very crucial role in the love story between Prince Salim and Anarkali. This is the first time that I am trying my hand at television. The look and feel of the character is very challenging,” Ankita said in a statement.
“I know it is an unusual path to make my debut on TV, but for me, character satisfaction is of utmost priority. The makers have made sure that while I carry my bold image as Firdaus, I bring elegance along with it. Firdaus is a charmer and extremely pretty. I am looking forward to start shooting for the show,” she added.
Kriti Kharbanda shares screen space with Ranveer Singh
Mumbai– Actress Kriti Kharbanda, who was seen on the big screen in “Yamla Pagla Deewana : Phir Se”, will now share the frame with actor Ranveer Singh — but for an ad commercial.
Kriti will feature with Ranveer in an advertisement commercial for paint brand Kansai Nerolac. They shot for the commercial recently at a suburban studio.
“It’s an honour to be part of such a prestigious brand that has existed for decades now and considered as the leader in their segment. It was a great opportunity to share the screen space with Ranveer and I had a whale of a time shooting with him for the commercial,” Kriti said in a statement issued on her behalf.
The actress has earlier been seen in films like “Shaadi Mein Zaroor Aana” and Guest in London”. Her next movie is Sajid Nadiadwala’s multi-starrer comedy franchise movie “Housefull 4”. (IANS)
