Mumbai– Singer and composer Rochak Kohli, best known for the popular track “Pani Da Rang,” believes that artificial intelligence is not a threat to musicians, but rather a powerful tool that enhances creativity and innovation in the industry.
In an exclusive interview with IANS, Kohli opened up about the evolving role of AI in music, noting that he frequently uses it to generate musical ideas, discover new instruments, and stay current with global trends. He even uses AI to create video content for his independent channel, emphasizing that it’s a helpful resource—not something to be feared.
“I see AI as a tool—nothing more, nothing less. I use it quite a bit myself. Whether it’s for musical ideas, discovering new instruments, or global trends, it’s very useful. I’ve even made videos using AI on my independent channel. Rather than a threat, I think AI is empowering musicians,” Kohli said.
When asked about the surge of remixes in today’s music landscape and whether he leans toward original compositions, Kohli was clear in his preference for originality.
“Original compositions bring true satisfaction,” he said. “When there’s a demand for a remix, we carefully evaluate the song, the purpose behind it, and whether it adds value. Today, audiences don’t accept remixes as easily as they did a decade ago, and I think that’s a positive shift—original music is finally getting the recognition it deserves.”
Discussing his latest project, the album “Aap Jaisa Koi,” Kohli shared insights into its creative process.
“I’ve composed two songs for this album—Jab Tu Sajan and Dhuaan Dhuaan, which is a deeply intense track. The sequencing of the songs was intentional. We used a segment from Jab Tu Sajan to bridge into Dhuaan Dhuaan so that the emotional arc remains fluid and cohesive for listeners,” he explained.
Reflecting on the experience, Kohli added, “It had been a long time since I worked on a project where music played such a central role. Jab Tu Sajan was shot in a very distinctive style. It felt really good to see music being treated with the importance it deserves again.” (Source: IANS)
