Shilpi Raj Says Bhojpuri Track ‘Round Round’ Is Made for Celebrations
Mumbai — Singer Shilpi Raj says her new Bhojpuri track “Round Round” is designed for celebrations, parties and dance occasions.
The song, which also features Bhojpuri star Arvind Akela Kallu, has begun gaining traction among Bhojpuri music fans and is receiving a strong response across digital platforms. It was presented at a launch event in Varanasi attended by influencers and personalities from the Bhojpuri entertainment industry.
“‘Round Round’ is one of those songs that instantly gets you moving. The energy, rhythm, and vibe of the track are incredibly exciting, and I thoroughly enjoyed being a part of it. Working with Arvind Akela Kallu has always been a pleasure, and the entire team has created something truly entertaining for Bhojpuri audiences. I believe listeners will connect with the song and make it a favourite for celebrations, parties, and dance occasions,” Shilpi Raj said.
The song has been shot on a grand scale, with lavish production values and an engaging visual treatment.
Arvind Akela Kallu said “Round Round” is a fun, peppy number that audiences will instantly connect with. He said the song was created purely for entertainment and is expected to resonate with Bhojpuri music fans in India and abroad.
The song has been released under the Bhojpuri Dhoom label, marking a new chapter for PaRa Music.
“Bhojpuri music has one of the most passionate audiences in India,” said Rashna Pochkhanawala, co-founder and managing director of PaRa Music.
Pavan Sood, co-founder of PaRa Music, said the company is looking to build a long-term presence in the Bhojpuri music space.
“Through Bhojpuri Dhoom, we are combining strong creative talent, data driven decision making, and long term investment in original music IP. Round Round is our first step in this journey, and we are excited about building a meaningful presence in the Bhojpuri music ecosystem,” Sood said. (Source: IANS)
