Google hosts ‘Love Your Language’ forum at Jaipur lit fest

Sapna Chadha, country marketing manager, Google India.
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JAIPUR–In an effort to get Indian languages better represented on the internet, Google said it was hosting a “Love Your Language” forum at the five-day Jaipur Literature Festival that commenced here on Thursday.

Google has invited participants of the festival and anyone passionate about Indian languages to contribute to the Google Translate Community.

Sapna Chadha, country marketing manager, Google India.
Sapna Chadha, country marketing manager, Google India.

Presently, Google Translate is available for nine out of India’s 22 official languages. But languages that are “under-represented” on the internet like Bengali, Telugu and Tamil could use a little help, a company statement said.

With more input from the community, Google Translate can boost the translation of these languages, making content on the internet more accessible to millions of people.

“By putting Google’s tools in the hands of our Indian users, we believe we can help build a web that works for millions around the world,” said Sapna Chadha, country marketing manager, Google India.

“The Jaipur Literature Festival brings together people who are passionate about Indian languages and culture, so we can’t think of a better place to invite people to contribute to the Translate Community and experience Indian heritage online,” she added.

A demo zone has been set up at the Google Mughal Tent at the Jaipur Literature Festival to help people learn more about the Google Translate Community.

Festival visitors can also view highlights of India’s culture and heritage on the Google Cultural Institute. Monuments, art works, crafts and narratives from across India will be on virtual display at a dedicated space at the literary fest.


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