BOSTON & NEW YORK, NY — The Desai Foundation, a pioneering nonprofit committed to empowering women and children through health, livelihood, and menstrual equity programs in rural India, is celebrating a powerful milestone in a bold and beautiful way with a takeover of Times Square.
In a radiant and heartfelt tribute, the Foundation’s new digital billboard highlights a major achievement: 10 million lives impacted through its work. Set against the backdrop of one of the world’s most iconic crossroads, the billboard symbolizes not only the scale of the Foundation’s impact but also the global relevance of its mission.
This milestone arrives just in time to build excitement for one of the Foundation’s most beloved events: Diwali on the Hudson — returning this fall for another unforgettable evening of purpose and celebration.
Now in its 12th year, Diwali on the Hudson has become a premier cultural and philanthropic event in New York City, drawing a dynamic crowd of changemakers, celebrities, entrepreneurs, and community leaders. It’s a night that blends glamour with giving, showcasing South Asian culture while supporting grassroots programs that transform lives across rural India.
“To see our work celebrated in the heart of Times Square is a powerful reminder that our stories — and the stories of those we serve — belong on the world stage,” said Megha Desai, President of The Desai Foundation. “And Diwali on the Hudson is our way of bringing people together to celebrate that impact, and to light the path forward.”
With last year’s event selling out in record time, tickets for Diwali on the Hudson 2025 are now live and expected to move fast. This year’s celebration promises stunning performances, an open bar, curated cuisine, and the energy of a community united in purpose.
Reserve your ticket now: https://give.classy.org/DOTH25
Whether you’re joining to dance the night away, connect with inspiring leaders, or make a lasting difference, Diwali on the Hudson is more than a party, it’s a movement.
For more about The Desai Foundation and its programs, visit www.thedesaifoundation.org.
