BOSTON– Anuradha Juju’s latest music video release “MITWA”, which is a musical tribute featuring legendary Ustad Rashid Khan, hit 3.1 million views as of Saturday on YouTube since its release on Feb. 23, 2024.
“The viewership indicates what audiences think of the production of the song and video. We are grateful for the love it received,” said Indian-American singer Anuradha Juju. “This is a song that will grow with time – and I am certain it will be remembered for many years.”
She said that due to untimely death of Ustad Rashid Khan and unfortunate happenstance, MITWA had to ensure that the legacy of Ustad Rashid Khan, arguably the greatest Hindustani singer, was carried on.
MITWA showcases the unparalleled vocal talent of the Ustad Rashid Khan, a figure of immense stature in the world of classical music, alongside the accomplished singer Anuradha Juju. MITWA is available across all major streaming platforms, including Spotify, Apple Music, Saavn, and YouTube at http://www.youtube.com/@anuradhajuju.
“MITWA” tells the captivating story of a dancer’s love for a singer, blending classical and semi-classical music styles with the majestic strings of the Budapest Symphony Orchestra. The video features the Rohit Roy, a veteran star of Indian television and films, and the exceptionally talented choreographer and dancer, Aditi Bhagwat, embodying the lead roles with sheer perfection.
Composer Rahul Ranade expressed his feelings about the collaboration: “When I approached Ustad-ji with my idea for a unique composition that combines different styles, he was immediately intrigued. It is with a heavy heart that we release this work without his physical presence, but we dedicate ‘MITWA’ as a mark of respect for his unparalleled versatility and creative genius.”
Anuradha Juju, reflecting on the experience, said, “Working on ‘MITWA’ was a profound educational journey for me, and a tribute to Ustad Rashid Khan, a monumental figure in classical music whose legacy will forever be etched in history. I will forever cherish the memory of his reaction when he first heard the song in Boston in June 2023. His encouragement and magnanimity towards a novice like me were truly inspiring. Rohit Roy’s exceptional portrayal of the singer has brought the story to life, and Aditi Bhagwat’s sublime choreography has added a magical dimension to the song. The composition by Rahul, enhanced by Ishaan’s prodigious production, is nothing short of golden.”
Said Rohit Roy, the lead actor, “It is an honour to feature in a video of Ustad Ji’s last song and I will forever cherish this moment. I have been his starstruck life-long and it is an emotional moment for those involved with the making of this amazing song. When Bappa Lahiri of Juju Productions called me I said “yes” right away because I knew that the quality of the product would be exceptional. What can I even say about Anuradha ji… her voice is so mellifluous that you can sense her in the video. And lastly, Aditi Bhagwat made the entire video come alive with her dance and expressions. I am certain that this will be a video for the ages – and will serve as our collective ode to the genius of Ustad Rashid Khan Saheb.”
Juju Productions is a Boston-based music production company dedicated to creating innovative musical experiences. With a focus on blending classical and contemporary styles, Juju Productions strives to bring unique and memorable music to audiences worldwide. Anuradha Juju’s Youtube channel has over 80 million streams so far.
