Anjali Sud Named New CEO of SiriusXM, to Take Over January 1, 2027
Tubi CEO and former Vimeo chief brings extensive experience in streaming, digital media and technology as SiriusXM prepares for its next chapter; Jennifer Witz to step down after nearly 25 years with the company.
NEW YORK — SiriusXM has appointed Anjali Sud as its next Chief Executive Officer, placing an experienced digital media and streaming executive at the helm of one of North America’s largest audio entertainment companies.
Sud will assume the role on January 1, 2027, succeeding Jennifer Witz, who has decided to step down after nearly 25 years with SiriusXM, including almost six years as CEO. Witz will remain with the company in an advisory capacity through the end of 2027.
The appointment, announced November 9, comes as SiriusXM looks to build on its established subscription audio business while adapting to changes in the broader entertainment and streaming industries.
Sud currently serves as CEO of Tubi, the ad-supported streaming service owned by Fox Corporation. Since taking the position in 2023, she has overseen the platform’s expansion to more than 110 million monthly active users, while growing revenue and driving profitable growth.
She previously served as CEO of Vimeo, where she led the company’s transformation into a global video platform with approximately 300 million users and took it public. Earlier in her career, she held positions in e-commerce, finance and media at Amazon and Time Warner.
Sud has also been an independent director on the SiriusXM Board since March 2025. She will remain on the board after becoming CEO. Her background includes experience with advertising-supported and subscription-based business models, areas that are central to SiriusXM’s portfolio.
“Premium audio experiences will be more important than ever to the future of entertainment, and I believe SiriusXM can evolve to lead that future,” Sud said in the announcement. She added that she looks forward to working with the company’s team and expanding value for subscribers, advertisers, artists, creators, partners and shareholders.
Greg Maffei, Chairman of the SiriusXM Board, said Sud’s experience building consumer entertainment platforms, scaling audiences and leading businesses across advertising and subscription models made her a strong fit for the company’s next phase. He also pointed to her familiarity with SiriusXM’s business and strategy through her board service.
A Leadership Transition After 25 Years
Witz’s departure marks the end of a nearly quarter-century career at SiriusXM. During her tenure, she held several leadership roles before becoming CEO.
According to the company, her contributions included expanding in-car availability and the rollout of its 360L connected vehicle platform, strengthening its premium subscription business, securing an exclusive advertising partnership with YouTube and building one of the country’s leading podcast networks.
Maffei credited Witz with helping improve customer satisfaction and reduce subscriber churn, while positioning the company for renewed revenue growth and strong free cash flow.
“Leading SiriusXM has been the most meaningful experience of my career,” Witz said. She described the company as being on a strong path and said she believes Sud brings the perspective, leadership and understanding of the business needed to guide it forward.
A Major Audio Entertainment Platform
SiriusXM operates a broad portfolio of audio businesses, including its flagship satellite and subscription entertainment service, Pandora’s ad-supported and premium music streaming services, an extensive podcast network, and advertising platforms SiriusXM Media and AdsWizz.
The company says its platforms reach approximately 255 million monthly listeners. Its programming spans music, news, sports, talk, podcasts and other live, on-demand and curated content. Its relationships with automobile manufacturers and its satellite spectrum assets remain important parts of its business.
Sud’s appointment brings leadership experience from video streaming and digital entertainment to a company whose core business has been built around audio. Her challenge will include building on SiriusXM’s existing strengths while navigating an increasingly competitive market for listeners, advertisers and creators.
Sud holds an undergraduate degree from the Wharton School of the University of Pennsylvania and an MBA from Harvard Business School. She also serves on the boards of Dolby Laboratories and Change.org.
She will take over as CEO on January 1, 2027, while Witz remains available to the company in an advisory role through December 2027.
