BOSTON–Biden for President is launching a new digital ad targeting Asian American and Pacific Islanders (AAPI) in key battleground states highlighting the diversity of the community, and the shared values among AAPI voters.
The new 0:45 spot, titled “The America We Love,” features translations from nine different languages, including Tagalog, Traditional Chinese, Korean, Vietnamese, Hindi, Tamil, Punjabi, Gujurati, Hmong, and asks voters in-language to vote early.
Watch the full ad HERE.
The new digital ad is part of a larger paid media campaign targeting AAPI communities launched earlier this month, which includes television, digital, radio, and print ads designed to engage persuadable voters, and mobilize members of the AAPI community in support of Joe Biden and Kamala Harris. The campaign includes targeted ads in local ethnic media, allowing the campaign to reach AAPI voters, especially those who the campaign may not be able to reach through traditional voter outreach efforts.
The AAPI targeted campaign is currently running nationally on radio, digital and print platforms, as well as platforms in Arizona, Florida, Michigan, Minnesota, Nevada, North Carolina, Pennsylvania, Texas, Virginia, and Wisconsin. The Biden for President paid media program is active in a total of 16 states — including the above states in addition to Georgia, Iowa, Maine, Nebraska, New Hampshire, and Ohio.
Biden For President is a broad coalition that is diverse and inclusive. The AAPI Coalition is made up of more than fourteen affinity groups, including AAPI Staffers for Biden, AAPI Veterans and Military Families for Biden, Chinese Americans for Biden, Filipino Americans for Biden, Hmong Americans for Biden, Japanese Americans for Biden, Korean Americans for Biden, Native Hawaiians and Pacific Islanders for Biden, Queer AAPIs for Biden, South Asians for Biden, Taiwanese Americans for Biden, Thai Americans for Biden, Vietnamese Americans for Biden, and Young AAPIs for Biden.