In a Big Move, HBX Rebrands to Harvard Business School Online to Help Extend Reach of Online Programs

Nitin Nohria (Photo: Susan Young)

BOSTON—HBX announced it has rebranded to Harvard Business School Online to raise awareness of its online courses. Harvard Business School Online courses, created by Harvard Business School (HBS) faculty, offer a unique and engaging way to learn vital business concepts.

“Harvard Business School Online has allowed us to extend the reach of the School to people wherever they are in the world,” said Nitin Nohria, dean of Harvard Business School. “Through this innovation we have brought much of what is special about the HBS experience to life online, helping us to achieve our educational mission in an entirely new medium.”

Harvard Business School Online also released results of a recent survey of nearly 1,000 past participants, showing that earning an online business certificate from Harvard Business School leads to career advancement.

“We were founded five years ago by Harvard Business School to bring the HBS case method experience to the online world,” said Patrick Mullane, executive director of Harvard Business School Online. “Today, nearly 40,000 students from around the world have completed a course with us. What’s most exciting is our participants say we have helped them achieve greater career success and, perhaps more importantly, greater satisfaction in life.”

In a survey recently conducted by City Square Associates, nearly 1,000 past participants shared the career growth they achieved as a result of taking an HBX course. Here are some of the survey results:

96 PERCENT say it led to personal betterment
91 PERCENT say it improved their professional life
90 PERCENT feel it made them a more confident leader
90 PERCENT said it increased their knowledge of business terminology
93 PERCENT believe it bolstered their resume
HALF REPORTED increased attention from recruiters
ONE IN FOUR have gotten a promotion or title change and more than half say it led to an increased scope of work
ONE IN THREE were able to transition to a new field.


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