Dharani Launches Indian Restaurants in New Jersey and Virginia

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WESTBOROUGH, MA—Dharani, an authentic Indian restaurant chain that specializes in regional Indian cuisine with locations in seven states in the United States, announced the opening of two Dharani restaurants in New Jersey and Virginia.

Dharani held a grand opening of its restaurant at Oak Tree Road in Edison, NJ on March 24, and is scheduled to open another on March 31 in Dayton, NJ, and a third New Jersey location in Spotswood in April. Dharani has already opened its Virginia location in Herndon last month.

“My team is very excited at this opportunity to bring our time-tested recipes to New Jersey and Virginia.  We have successful operations in many locations in the northeast and with expected success in New Jersey and Virginia, we will expand our operations to other areas,” said Bhasker Rednam, CEO of Westborough, MA-based Dharani. “We are customer-focused, and we will remain customer-focused. We take on the challenge to cater to our customers’ needs with pride, to provide cuisine from any part of India.”

The Dharani brand was born when a group of passionate, process- and quality-oriented minds collaborated with a team of chefs with strong culinary backgrounds.  Dharani is one of the rare Indian restaurants that has established a dedicated food research and innovation facility in Massachusetts, by hiring internationally-renowned chefs to create and perfect the dishes that gets offered at all Dharani locations.

Now, Dharani, a national brand that partnered with local investors, is ready to open multiple dine-in and takeout restaurants in New Jersey, starting with three locations in central New Jersey and Herndon, VA. After reviewing several brands, the team decided to go with Dharani, an established culinary success in New England in the north, and North Carolina in the south.

Rednam said that the goal of Dharani is to provide high quality Indian cuisine that is consistent every time, clean, flavorful and at a reasonable cost. The Dharani New Jersey and Virginia management team emphasized that, saying “Our goal is different than lot of other Indian restaurants. We are focused on customer experience. We realize that people have a choice in selecting where they want to eat. When they come to Dharani, they will encounter the same consistently flavored food every time, made with the freshest ingredients in the market”.

The Dharani team is focused on making customers feel at home from the time they enter the restaurant to the time they leave. Everyone at Dharani is trained, from chefs to wait staff, to ensure a consistent experience. Very soon Dharani will be offering unique specialties like Meat Haleem, Veg Haleem (a new flavor that has never been tasted by anyone), Nizam Goat Dum Biryani, Irani Chai and Irani Samosa, along with existing specials such as Chicken Sukka, Nellore Fish Pulusu, and crab curry. In addition, Dharani provides catering for parties up to 5,000 people.

An initial discount offering for customers visiting the new locations for the first four weeks will be an ideal time for everyone to go and try.  Dharani strongly believes and stands by the product it offers, and are confident that once you try our food, you will become one of our loyal customer base.  We once again thank all our loyal customers who made this new launch possible with their continuous support.

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