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The 10 Most Popular Stories of 2016 in Harvard Business School Working Knowledge

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Photo Credit: HBS/IStock

CAMBRIDGE, MA—If you are an entrepreneur, run a big or small enterprise or want to start a business, a look into the 10 most popular stories of 2016 in Harvard Business School’s Working Knowledge will provide you a few great insights.

“The most popular features on Working Knowledge in 2016 included a prescriptive tale of three wildly successful startups, a look at Donald Trump’s election campaign from a marketing perspective, and an easy tip to up your negotiation game,” says by Carmen Nobel, senior editor of Harvard Business School Working Knowledge, in an article published in Working Knowledge.

Photo Credit: HBS/IStock

“Startups often struggle to find their first customers—especially in the sharing economy, where survival depends on securing users on both the supply and demand sides. No surprise, then, that our readers flocked to a story about the early days of three wildly successful two-sided platforms. “How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers” was the most-read story on Working Knowledge in 2016,” according to the Working Knowledge article.

Other popular topics among Working Knowledge readers included workplace communication, negotiation, white-collar crime, and, of course, the votes that rocked the world—both Brexit and Donald Trump attracted lots of attention.

Here are the 10 most popular research-related stories, columns, and op-eds on Working Knowledge in 2016:

1.How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers
Thales Teixeira studies three of the most successful “platform” startups to understand the chicken-and-egg challenge of how companies can attract their first customers.

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