In just a few days, Pokemon GO has become the most downloaded phone app in the U.S. The app, which uses mapping software to create a virtual reality game, is getting children and adults out and about in their neighborhoods to “catch” the game characters as they pop up on phone screens from various locations.
Expenses: It’s possible to play completely cost-free by winning “PokeCoins” (the app’s currency) through gameplay, but you can also purchase the coins through an in-app purchase. The longer you play, the more spending money you need to store and “train” your gathered characters. The app also requires constant GPS access, and it uses a lot of data. After playing for hours every day, consumers with limited data plans may find themselves with a hefty bill at the end of the month.
Privacy: In order to play the game, users must allow the app to access other applications, such as maps and camera. Many users sign in with a Google account, and that has caused some concerns about privacy. The Android version of the game only accesses limited data (such as the user’s email address), but the iOS version for the iPhone can access all Google data. Niantic, the game’s maker, says no personal information has been accessed, and it is issuing a bug fix to correct the problem. Users can create an account through the app itself rather than using an email address to access the game.
Malware: So far, the app is only available in the U.S., Australia and New Zealand, which has given cybercriminals an opportunity to capitalize on the demand. A malware version of the game has been found online; although no known infections have been reported. Users should only download the app through official app stores, not third-party sites.
Safety: Players should use the same safety precautions while playing the game that they would in any other outdoor setting, including caution in strange locations. A Missouri police department reported robbers using a secluded “PokeStop” location to rob unsuspecting game players. Players should be cautious as pedestrians and obey all traffic laws, and drivers should be on the lookout for children who may be distracted by the game. The app also drains phone batteries, so users should be careful not to get stranded far from home.
Infringement: PokeStops are supposed to all be on public property (or cooperative private sites), but at least one homeowner has reported that his historic house is mistakenly a PokeStop. Players should be respectful of others’ private property. Future commercial opportunities are anticipated, where stores can offer rare or unique characters to add to the game.