New Delhi–With a subtle message that ‘big is beautiful’, fashion designer Kiran Uttam Ghosh has rolled out a new line of plus-size clothing – Big Beautiful Women (BBW) collection.
The collection offers stylish designs for those who wear size 12, 14, 16 and 18. The collection aims to correct a mindset around putting size before everything, said a statement.
“While checking a report on remaining stock, I noticed only size 8s and 10s remained on the racks, it got me thinking how we in the fashion industry have been busy promoting sylph-like forms, because they show our clothes off best.
“Six feet models that fit into size 8 garments make everything look beautiful. But honestly, how many size 8 ensembles do I sell? Not even 5 percent. And none to an age group over 30,” Ghosh said.
The line features dresses, kurtas, jackets, kaftans and saris. The range is also available in petite and regular sizes.
The designer added: “The new BBW line ensures every woman’s desire to look beautiful without size restricting them.
“These designs are created keeping in mind the mainstream Indian woman to guide her on her key pieces, to draw their attention to a dress so creatively cut that it and slims her down. Clothes that she can put on and not worry about, regardless of her girth.”