BOSTON– Wayfair Inc. (NYSE:W), one of the world’s largest online destinations for home furnishings and décor, announced its Apple iOS and Android mobile apps have surpassed 2 million downloads and the majority of its mobile app shoppers are repeat customers at more than 67 percent.
Wayfair also revealed strong momentum in the third quarter of 2015 with 35 percent of all orders placed on mobile devices.
“Wayfair’s commitment to delivering an exceptional shopping experience means making it more convenient than ever for consumers to shop for home furnishings and décor,” said Niraj Shah, CEO, co-founder and co-chairman of Wayfair. “We are excited to see such strong momentum for the Wayfair app as millions of consumers increasingly turn to our app for all of their home needs – from everyday purchases to large furniture items.”
Wayfair’s mobile shopping activity points to an upward trend in mobile traffic with the majority of traffic to Wayfair occurring on phones and tablets. Phone traffic has been sharply on the rise throughout 2015 as consumers have been switching from PCs and tablets to the phone.
The Wayfair mobile app is available on iOS and Android phones and tablets. The app has rolled out significant enhancements in recent months to create an exceptional mobile shopping experience. iPhone 6s, iPhone 6s Plus, iPhone 6 or iPhone 6 Plus users now benefit from Apple Pay support, which enables convenient and secure purchases with just one touch, and eliminates the need to re-enter shipping and billing information, making checkout even quicker and easier.
Top selling products purchased on the app include a variety of bedroom furnishings and décor. Mobile shoppers are also looking ahead to the New Year when redecorating and organizing is top of mind, picking up shelving, area rugs and other décor.