India to restrict terms like “fresh”, “natural” in food ads

By Rupesh Dutta New Delhi–The health ministry has proposed sweeping changes in the law to restrict the use of terms like “fresh”, “natural”, “traditional” and “original” in advertisements for food products. For instance, the draft Food Safety and Standards (Advertisement and Claims) Regulation lays down that the term “fresh” can only be applied to products … Continue reading India to restrict terms like “fresh”, “natural” in food ads